The Selective Network Society.

We can illustrate a network according to  Fuchs, C. as a self-organising structure established by segments, relationships and interactions and the resulting patterns from such applications. Additionally that space is an activity tool for that network structure. Fuchs further argues that all social structures are networks, in that ‘society creates space, space creates society’ and individuals through modification of such space result in a network. This is further argued by Castells, M. that while communication technology is increasing the capabilities of the network society, it does not define it. Instead that technology is society – a collection of multi-dimensional networks. The relationships that bridge the space within your workplace or home, are constructs of a network society. 

To understand such social transformation, Castells, M. illustrates in The Network Society: From Knowledge to Policy that through societal needs and assumptions we configure technology to suit individual values, consumption and priorities. Globalisation, according to Castells, is another form of a multi-dimensional network – due to the boundless aspect of networks. While globalisation is a result of networks and a ‘global village’ such networks are prejudice, with Castells stating “in this early 21st century, it excludes most of humankind, although all of humankind is affected by its logic, and by the power relationships that interact in the global networks of social organisation.” Thus while global society as a whole is influenced and shaped by networks, we are not all connected to this network society and that power and wealth rests in those who ‘control’ and have access to such networks.


Screen Shot 2016-08-14 at 3.15.11 pm(Source:, Photoshop done by Sam Cavanagh).






4 thoughts on “The Selective Network Society.

  1. Interesting blog post with lots of examples to convey your thoughts on the topic and the links really help your readers to further reading if they wish to. The example of globalisation really does show networks as a system where almost the entire world is connected or at least influenced by the network. Overall a good, concise blog about networks and their use in societies.


  2. Very informative and interesting. The notion that ‘society creates space, space creates society’ is so true as social constructs offer a space for networked ideas – which in turn can benefit society as a whole. Having a more selective network enable individuals to be fully benefited in conquering issues in their society that they prioritise the most.


  3. Sweet post. It is interesting to think about the internet as an extension or intangible realisation of thousands of years of human networking and community. Maybe the entire future of human society will take the shape of cyber-based communes working together to produce goods, services and memes for the good of their fellow man. Maybe I’m over thinking it.


  4. Your post was informative and written very well! Your argument was very well backed up with the links you have used, and I agree with the idea of technology being society and not defining it. Your use of hyperlinks were really good, it made it easy to look at your argument then find something that back it up that was informative! Overall your writing style was great!
    – Bec


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s