Singularity is an intergalactic resource and domination project, in which the player takes upon themselves to save a climate ravaged civilisation through rapid intergalactic capitalism. Each player takes the role as commander-in-chief of a civilisation, and through calculated investments must achieve a Technological Singularity (Type 4) to win.
Singularity is based upon the framework of the Kardashev Scale. The scale measures the technological capability of a civilisation through its ability to harness energy:
Type I: Planetary Civilisation; store and utilise all energy that reaches the planet.
Type II: Civilisation can harness the energy of its neighboring star.
Type III: Civilisation can harness energy of host galaxy
Type 4: Civilisation can harness energy of whole universe.
Players start as a Type I civilisation, and exploitation of planetary resources has produced extinction level climate change. Thus in order to ensure the survival of your civilisation players must become an intergalactic civilisation and progress to Type 4. Civilisations start with renewable and mining investments (wind, solar, nuclear and mining infrastructure cards) that provide players with three tokens each round. Through accumulation of tokens players purchase cards that increase the return on investment (ROI), allowing for progress up the Kardashev Scale. However players cannot immediately progress to Type 4, rather achieving each ‘level’ before advancing.
Each round players take turns in rolling one or two dice dependent on their investments. Players may purchase a card that allows for two dice. As players progress civilisation types, new cards become available increasing ROI but at a higher purchase cost. ROI is achieved if the player or opposition roll the criteria noted on the card, for example ‘If opposition player rolls 4, collect 3 tokens as remuneration for your nuclear power plant.’ Once civilisations have progress beyond Type I, new cards ROI are noted as ‘roll 10 and your ability to harness energy from Black Hole’s produces 25 tokens.’
In order to increase civilisation types certain cards must be purchased:
Type II: Dyson Sphere
- To purchase players must have the card Solar Sail Production Plant.
Type III: Technological Revolution (Allowing for the cost of Dyson Spheres to decrease).
- To purchase players must have cards AI Slavery and Dyson Sphere Manufacturing Plant.
Type 4: Technological Singularity (Once purchased game is won).
- To purchase players must have cards Germinal Choice Technology, Terraforming Infrastructure and Intelligence Explosion.
The inclusion of confrontation allows for deceleration of rapid expansion by a prospect player, to allowing greater competition. This includes cards that harm ROI (military conflict) and skip turns (AI enslavement, market regulation).
Marketing + Distribution
Singularity’s target audience (TA) demographics are ages of 16 – upwards targeting individuals geographically located in Western societies due to capitalist experience and ideology. TA psychographics include individuals who have interests in trade markets, space travel and theory, and economic systems such as capitalism. Behavioural variables include consumption of similar products such as Monopoly, Risk and Machi Koro (Percy, L. Rosenbaum-Elliot, R. 2012).
Distribution of Singularity through digital channels such as Amazon and Kogan, with the absence of in-store distribution removes intermediaries reducing operational costs. Application of box design below 0.64kg will cost 2.99 USD through Amazon’s distribution channels, with a 0.64 USD rate for monthly storage. Consideration of absent brand awareness for Singularity must be taken into account, thus free distribution via print of a beta product with reduced aesthetics will be available for personal consumption.
The application of the free beta drives the TA into action through trial intention. According to Lammers product sampling illustrates ‘shaping’ associated with learning theory. Through reinforcement of behaviours that are similar to the desired behaviour we can tailor product sampling to the desired response effectively. Thus delivering the beta product free for print we can help the consumer form assumptions about their behaviour that may deliver a purchase intention when the opportunity arises. For example, targeting families that desire an immediate emotional interaction through board games we can reinforce assumptions with the Singularity brand.
Percy, L. Rosenbaum – Elliot (2012) Strategic Advertising Management, Oxford University Press, viewed 10.04.17