Consumer trust and property paradigm

Zittrain states that tech consumers are willingly sacrificing freedom over security through purchase of closed-source software such as Apple. While alarming at first, considering the underlying political framework of the US of freedom, there is sufficient argument for proprietary software. According to Spenner, P. Freeman, K. consumer loyalty is built on simplicity, thus the ability for an individual navigate and trust the brand is fundamental. Connecting a Samsung phone to a Mac results in a series of negative touch points (increased expenditure of downloading transfer apps, the requirement of pressing ‘accept’ a multitude of times), rather than the simplicity of linking iOS products (thus closed-source can be positive for developing the stickiness of non-developer consumers).

This is simplicity construct is linked to the intellectual property paradigm in that open source philosophy argues that information should be co-developed, distributed and consumed by all. However if software is a particularly specialised activity, and an idea, than it can be established as an expression of the intellect.




One thought on “Consumer trust and property paradigm

  1. Have you considered the real-world impacts of having a large proportion of the population selecting the centrally controlled IOS? Apples’ two-fold approach of creating both the hardware and the software of their products does allow for the streamlined optimisation and simplification of using their products for a customer. Orchestrating both the hardware and the software enables Apple products to operate faster and smoother then their AndroidOS counterparts where the Android creation process between software and hardware is distinctly different. You make a good point about the benefit of making numerous purchases within Apples’ ecosystem; if you buy an mac computer it follows that having an Iphone benefits you as the devices can seamlessly communicate. However, this streamlining of production and operating efficiency comes at a cost: the price of losing control over your own product as a consumer. As the restrictive nature of IOS allows for this streamlining, the double edged sword requires strict adherence to their closed source nature. You might find this article interesting on how open source software is the future of this industry:


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s